Christian Leadership Alliance
I remember the day clearly. I was in my mid-20s and in a veterinarian’s office interviewing the vets about a two-legged dog named Scoots. He received that name because of the hind skateboard he used that enabled him to roam freely through the vet’s office. Why am I writing this story? At that moment, I … Continue reading What’s Your Story?
Let’s explore the art of story, and how to make it work for your organization. We know storytelling is effective – one of our most powerful tools as leaders. Journalist Rob Walker wanted to test whether storytelling was the most effective resource out there. So, he thrifted small items at the average cost of about … Continue reading Your Story’s Key Ingredient
I will never forget the moment my adidas colleagues and I got the news: Nike had stolen Michael Jordan right from under our noses. Each of us in the strategy room was stunned with disbelief. It was 1985, and a sneaker war was raging in the United States. It was 1985, and a sneaker war … Continue reading Responsibly Fearless Leadership
BOOKS 1. Authentic Influencer: The Barnabas way of shaping lives for Jesus By Jonathan Murphy (Thomas Nelson, March 28, 2023) Book Overview 2. Communicating with Grace and Virtue: Learning to listen, speak, text, and interact as a Christian By Quentin J. Shultze (Baker Academic, Sept. 2020) Book Overview 3. Culture Built My Brand: The secret to … Continue reading Books for Winter 2022
As a nonprofit, it is so important to be clear with your message. Your organization needs to talk to potential supporters, volunteers, program participants, staff members, board members, and more. Your messaging is competing with so many reputable and worthy alternatives simultaneously. If you confuse your audience, you will lose them. Think about it: a … Continue reading Communications Clarity
Do you remember the 1980s advertising campaign with the slogan, “Not your father’s Oldsmobile”? Hoping to catch the attention of the next generation, the automaker created a snappy slogan to shake the dust off their well-known name. For those of us serving in legacy ministries, change can be hard, uncomfortable, or even seem impossible. We … Continue reading Cast Your Nets!
You’ve heard the phrase, “Find your why.” Start with the Author of “your why.” If you’re reading this article, you are probably involved with a mission-driven organization. You are about building the kingdom of God and serving his people. Your vision is for the work to expand and accelerate, and you recognize that more people … Continue reading Giving Your Vision a Voice
I remember it so vividly. I had no clue what I was going to post next week, no idea what stories were being written and, honestly, I just hoped our audience members would think our layout looked cool — not a thought in the world as to how they would proceed after reading any of … Continue reading Achieve Your Digital Goals
When I think about managing change, any kind of change, there’s a graphic concept that always comes to mind. The first frame of that graphic, “What we think change looks like,” is a straight ascending arrow pointing confidently from the present into the preferred future. The second frame, “What change actually looks like,” features a … Continue reading Write that Book!
Christian Leadership Alliance President and CEO Tami Heim recently interviewed Carmen LaBerge a Christian cultural influencer who serves as a writer, speaker and Christian talk radio host. She will be a keynote presenter at The Outcomes Conference 2023 in Chicago. Carmen’s passion is helping people reconnect the eternal with the everyday by equipping Christians to … Continue reading Communicating with Today’s Culture
