Know Your Why

Why should someone donate to your ministry? How you answer this question—and if you’ve ever asked someone for money you’ve already answered it, whether consciously or not—says a lot about how you communicate with your donors and the type of relationship you have with them. If you tell your donors that without their support your … Continue reading Know Your Why

Innovate To Great

Remember Circuit City? “Where service is state of the art”? Dark, cavernous consumer electronics stores with red carpet and nearly-impossibly- knowledgeable salespeople? Ring a bell? Not if you’re under 30, because Circuit City — one of Jim Collins’ “great” companies in his bestseller Good To Great (Harper Collins, 2001) — declared bankruptcy in 2008. That’s … Continue reading Innovate To Great