BOOKS 1. Authentic Influencer: The Barnabas way of shaping lives for Jesus By Jonathan Murphy (Thomas Nelson, March 28, 2023) Book Overview 2. Communicating with Grace and Virtue: Learning to listen, speak, text, and interact as a Christian By Quentin J. Shultze (Baker Academic, Sept. 2020) Book Overview 3. Culture Built My Brand: The secret to … Continue reading Books for Winter 2022
Every day I turn on my microphone to bring joy and encourage radio listeners across the nation. It’s a privilege, but it’s not always easy. Before I became a pastor, author, or radio host, I was a professional actor. I loved being able to bring joy to a live audience every night. Playing a character … Continue reading Joy Bringer
Let’s imagine a scenario. Your organization has recognized the growing opportunities amidst increasing globalization within both marketplace and ministry. You join the 555 executives from 68 countries who agree that cross-cultural leadership is essential, yet a significant challenge for leaders. In response, you’re painstakingly building a multicultural team and seeking to hire a leader with … Continue reading Cultural Intelligence
Serving in any organization requires that one understand the vision and mission of the entity and communicate these ideas clearly. Such mission focus is critically important for Christ-centered organizations. “Where there is no vision, the people perish.” The dramatic times we have seen in the past two years have been problematic for individuals and organizations … Continue reading Mission Focus
As a nonprofit, it is so important to be clear with your message. Your organization needs to talk to potential supporters, volunteers, program participants, staff members, board members, and more. Your messaging is competing with so many reputable and worthy alternatives simultaneously. If you confuse your audience, you will lose them. Think about it: a … Continue reading Communications Clarity
That title kind of feels like a riddle, doesn’t it? It poses a question in such a way that it implies an affirmative answer. If you care about marketing enough or find the title even somewhat intriguing, you might pause and actually consider reading this article to get that answer. So that title in itself … Continue reading What Does Dissonance Have to Do with Marketing?
“It takes multiple years to build a good reputation and only a few minutes to ruin it.” Warren Buffett “The plans of the diligent lead to profit as surely as haste leads to poverty.” (Prov. 21:5) I’ve spent my professional life helping brands of all stripes and sizes navigate change in order to grow. Whether … Continue reading Building an Unstoppable Brand
As leaders, God entrusts us to build flourishing organizations through flourishing people. The idea of “flourishing” suggests continuous and intentional learning, growth, and change. In addition, learning requires effective communication. As the ancient proverb states, “Let the wise listen and add to their learning, and let the discerning get guidance.” (Prov. 1:5) Creating an organizational … Continue reading Creating a Learning Culture
Do you remember the 1980s advertising campaign with the slogan, “Not your father’s Oldsmobile”? Hoping to catch the attention of the next generation, the automaker created a snappy slogan to shake the dust off their well-known name. For those of us serving in legacy ministries, change can be hard, uncomfortable, or even seem impossible. We … Continue reading Cast Your Nets!
You’ve heard the phrase, “Find your why.” Start with the Author of “your why.” If you’re reading this article, you are probably involved with a mission-driven organization. You are about building the kingdom of God and serving his people. Your vision is for the work to expand and accelerate, and you recognize that more people … Continue reading Giving Your Vision a Voice