That title kind of feels like a riddle, doesn’t it? It poses a question in such a way that it implies an affirmative answer. If you care about marketing enough or find the title even somewhat intriguing, you might pause and actually consider reading this article to get that answer. So that title in itself … Continue reading What Does Dissonance Have to Do with Marketing?
Do you remember the 1980s advertising campaign with the slogan, “Not your father’s Oldsmobile”? Hoping to catch the attention of the next generation, the automaker created a snappy slogan to shake the dust off their well-known name. For those of us serving in legacy ministries, change can be hard, uncomfortable, or even seem impossible. We … Continue reading Cast Your Nets!
“That’s what happens when you study men: you find mare’s nests. I happen to believe that you can’t study men, you can only get to know them, which is quite a different thing.” — C.S. Lewis, That Hideous Strength In this exciting era of constant technological advancement, it’s common to understand innovation to be a … Continue reading Innovation Is More Than Technology