In the realm of ministry fundraising, major donor giving has long been a cornerstone of financial support. It provides the highest return on investment (ROI) and presents significant opportunities to fulfill organizations’ visions. Generous gifts from major donors play a vital role in fulfilling the vision and sustaining the mission and impact of ministry organizations. … Continue reading Major Donor Giving Trends
That title kind of feels like a riddle, doesn’t it? It poses a question in such a way that it implies an affirmative answer. If you care about marketing enough or find the title even somewhat intriguing, you might pause and actually consider reading this article to get that answer. So that title in itself … Continue reading What Does Dissonance Have to Do with Marketing?
When we gather together for The Outcomes Conference in June, I’m excited to share with you some of the latest research and discoveries we have made around hiring in a post-COVID world. In the coming year, hiring and interviewing will be much more focused on soft skills which I will explain, and I think you’ll … Continue reading The Great COVID Job Churn
As soon as we all realized how momentous COVID-19 was going to be, I could see the fear rising among America’s faith-based nonprofits. Leaders of the nation’s 1.5 million nonprofit organizations, many totally dependent on charitable giving, watched with dread as the storm quickly grew. I have some good news: the ship is not sinking. … Continue reading Giving and America’s Faith-Based Nonprofits