Christian Leadership Alliance
I remember the day clearly. I was in my mid-20s and in a veterinarian’s office interviewing the vets about a two-legged dog named Scoots. He received that name because of the hind skateboard he used that enabled him to roam freely through the vet’s office. Why am I writing this story? At that moment, I … Continue reading What’s Your Story?
I will never forget the moment my adidas colleagues and I got the news: Nike had stolen Michael Jordan right from under our noses. Each of us in the strategy room was stunned with disbelief. It was 1985, and a sneaker war was raging in the United States. It was 1985, and a sneaker war … Continue reading Responsibly Fearless Leadership
BOOKS 1. Authentic Influencer: The Barnabas way of shaping lives for Jesus By Jonathan Murphy (Thomas Nelson, March 28, 2023) Book Overview 2. Communicating with Grace and Virtue: Learning to listen, speak, text, and interact as a Christian By Quentin J. Shultze (Baker Academic, Sept. 2020) Book Overview 3. Culture Built My Brand: The secret to … Continue reading Books for Winter 2022
That title kind of feels like a riddle, doesn’t it? It poses a question in such a way that it implies an affirmative answer. If you care about marketing enough or find the title even somewhat intriguing, you might pause and actually consider reading this article to get that answer. So that title in itself … Continue reading What Does Dissonance Have to Do with Marketing?
I remember it so vividly. I had no clue what I was going to post next week, no idea what stories were being written and, honestly, I just hoped our audience members would think our layout looked cool — not a thought in the world as to how they would proceed after reading any of … Continue reading Achieve Your Digital Goals
“That’s what happens when you study men: you find mare’s nests. I happen to believe that you can’t study men, you can only get to know them, which is quite a different thing.” — C.S. Lewis, That Hideous Strength In this exciting era of constant technological advancement, it’s common to understand innovation to be a … Continue reading Innovation Is More Than Technology
